WD-40 Multi-Use Product
WD-40 is well known among dads, car guys, and landlords, but it’s not that popular with 20-something girls living on their own for the first time. We are targeting 18-25 year old women navigating the adult world on their own for the first time. WD-40 is a must-have product for any household problem they might encounter in their first years of adulthood, and that they don’t need to rely on anyone else, especially their ex-boyfriend.
Partner: Emily Waldo 
Proposals, marriage, romance, etc. is on the minds of many in their early twenties. Those who are planning a wedding or just looking for fun frequent magazines for inspiration.
On a long drive, thinking about that one guy? Then you get home and start making lunch, you really want to put pickles on that sandwich but can’t get the jar open. You’ve debated texting him to come over and open it for you. DON’T.
Our target audience spends lots of time on social media, especially Instagram.
Instagram carousel posts engage better than posting a singular image, so we decided to demonstrate one of the many uses of WD-40 through a carousel post.
Our target relies on public transit to commute to school or work. While they’re waiting for the bus or train, we wanted to let them know that WD-40 can solve problems related to your annoying ex.
*we can't unpack that situationship, but with us you'll never need him to untangle your necklace again.*WD-40 gives you a quick and easy solution to over 2,000 problems like mosquitos, gnats, and unwanted advice from your ex.