Death Wish Pumpkin Chai Coffee

Death Wish Coffee favors the bold and busy; one mug of their coffee is 2x more caffeinated than an ordinary coffee. Death Wish coffee gives our target audience, working 21-32 year olds, all the caffeine they need to get through the workweek. Not only does Death Wish coffee keep consumers awake, their seasonal fall blend Pumpkin Chai tastes like fall in a mug, so they don’t have to miss out on the festivity of fall.

Partner: Daisy Salgado

Our target audience is employed and has a stable income; they’re more likely to have magazine subscriptions than those with a less stable income.

During fall, Instagram turns into a place where everyone is posting their “basic” fall photos; pumpkins, Ugg boots, hot coffees, you know the drill. We wanted to break through the sea of basic-ness and let people know Death Wish is festive but different.

When young professionals are on their commutes to and from work, they’re tired, maybe a little grumpy, and are looking for something to keep them moving.

The last place you want to go after a long day of work is the grocery store during the 5:30 PM rush. By creating digital banners, we can drive consumers to visit the Death Wish website and order coffee online.